In times of crisis, speed is everything; nothing is faster than crowd-sourced 2.0 problem-solving.

Yet BP seems committed to problem-solving the 1.0 way. Read my Insight and if you or anyone you know has access to BP, push it to them and put them in touch with InnoCentive, industry thought-leader and crowd-sourcer of innovation and technical solutions. InnoCentive has relevant history in the petroleum industry and their solutions for BP have fallen on deaf ears. Our planet at the very least should get a 2.0 solution to a 5.0 crisis.  Read on and take action.

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