Barnes and Noble entered the textbook rental market earlier this month and the competition to traditional publishers can’t come fast enough in the eyes of many consumers.  There’s nothing that gets the ire of a college student more than the feeling of being ripped off and then comes the rage against the machine that only teens seem to muster. In my earlier post, I referenced my own son’s experience. Sure enough this go-around  semester tuition to the local community college held steady at $340 but books  for the semester came in a whopping $643, almost double the $667 annual average cited in a recent San Francisco Chronicle article.

This post is less about a rant on textbook publishers and more about information companies creating wonderful experiences– something critical to success in 2010 and beyond and something I’m committed to profiling since it’s so critical to the theme of this blog. In the face of a daunting economy, prices rising faster than a thermometer in the Mojave will send beleaguered consumers fleeing to find solace in great little companies with great services.

Check out Chegg as an example.  You’ll love this site and company. The interface is easy – steps 1 2 3 easily spelled out. They promise to plant a tree (who could argue?) and they show a running total of how much they are saving people which everyone loves especially when they’re upset with traditional forces. Chegg is creating a great experience and it’s not just about the content or business model. It’s about the ethos and spirit of what they’re up to on top of the basics – save money and make it easy. It’s these kinds of companies who will be successful in our new day, new dawn, new decade. As we said in the Outlook, the future belongs to companies who create a great experience and who support basics – save money, make money, or mitigate risk.  Chegg’s got it down right.

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One Response to “Chegg Shows the way to Great Experiences”

1. Darla Vidovich wrote on 26 Feb 2010

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