This week Facebook launched a new feature called HuffPost Social News which gives Facebook members the ability to see stories friends are taking in and talking about. There’s lots of discussion in the press and blogosphere about Facebook building a universal platform for communication and the notion that third party content like news is becoming part of the ecosystem makes us think about other third party content, especially paid content, and how easy it will be to bring it into a social environment when these users want it. Note we say when, not if. What happens when Facebook becomes the workflow tool of the millenials who spend a decent portion of their “share of day” there and want to use it to collaborate at work. This same generation is dissing Twitter btw (a random sample, non-scientific sample of Outsell teens won’t have anything to do with it. Why they say when you can get that and so much more on Facebook? They also think it’s dumb to simply follow anyone else around). They view Facebook as ubiquitous, seamless, and a place to talk, post pictures, collaborate, read and now comment on the news. Watch for when they start designing products there, creating software code and offering best practices on how to solve problems in their workplace. Third party publishers are going to have to play in this environment and make it seamless with mobile, the other platform of choice for workers entering the workforce. As these workers enter middle management (and likely before) they’ll continue to accelerate the sea change that’s already begun. Ready or not, here publishers go. –

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